小型农业商业计划的详细信息

经过
劳伦·阿库里（Lauren Arcuri）
劳伦·阿库里（Lauren Arcuri）
作家
  • Swarthmore学院
劳伦·阿库里（Lauren Arcuri）is a freelance writer and an experienced small farmer based in rural Vermont.
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2020年10月21日更新
Fact checked by
贝蒂·皮特里克（Betsy Petrick）
贝蒂·皮特里克（Betsy Petrick）
Fact checked by 贝蒂·皮特里克（Betsy Petrick）
  • 俄亥俄州卫斯理大学
  • Brandeis University
  • 东北大学
Betsy Petrick是一位经验丰富的研究员，作家和制作人。
了解我们的 事实检查过程
农民和银行家看农作物。
Ben Bloom / Getty Images

写一个农场商业计划can be a tool for you to plan your farming business. It can also be a requirement of securinggrants and loansfor your farm business. The process of writing a farm business plan may seem overwhelming and intimidating at first, but if you break it down into its component steps, it becomes much more manageable.

What Is a Business Plan?

A business plan is a roadmap for your小农场。这既是过程又是产品。在制定农场商业计划的过程中，您将为您的业务发展整体愿景和使命。您会考虑自己的短期目标。您将定义实现这些目标所需的步骤。您将在未来五年内为您的业务发展设定方向。

如果您已经是一家已建立的业务，那么您的新业务计划将显示您下一步要去的地方。一个好的商业计划应该是：

  • Realistic
  • 简单的
  • Specific
  • Complete

Mission Statement

Your farm’s mission statement is your overarching purpose for your business:

  • Why does your farm exist?
  • 您的农场提供什么目的？
  • 您的农场在哪里？

This is beyond “make money。” This mission statement is based on your values and your core identity as a small farm.

Goals

您的业​​务计划中的目标是您将在小型农场实现的特定，可衡量的“事物”。短期目标定义为您将在一年内完成的目标。长期目标是完成超过一年的目标。

明智的目标是：

  • Specific
  • 可衡量
  • Attainable
  • Rewarding, and have a
  • 时间线

背景信息

In this section of your business plan, take inventory of what you have right now:

  • Where are you located？
  • How many acres of land are you farming?
  • 你什么时候开始耕种的？
  • 您目前的运行方式？
  • 您将哪些一般实践用于保护，耕作，环境影响和营销等事物？vwin徳赢

农场战略

This is where your business plan gets to looking forward. You are going to formulate your farm strategy from now into the next five years or so.

  1. 收集信息和研究市场。确保您的农场计划在供求方面适合一般市场。调查和分析行业趋势，确定竞争对手并定义买家。
  2. SWOT Analysis. This is an analytical tool that can be used in making decisions. SWOT stands for: strengths, weaknesses, opportunities, and threats. As a business, analyze your internal strengths and weaknesses. Then look externally at what opportunities and threats exist - competitors, new markets, government regulations, economic conditions, and so forth.
  3. 创建替代策略。查看您收集的信息以及您刚刚进行的分析，请考虑您的农场策略的选择。不要单独依靠价格；规模经济在小农场一级具有挑战性。
  4. Don't jump to one conclusion immediately. Really spend some time fleshing out the specifics of some of the strategies and looking at their advantages and disadvantages. Try to find options that combine your internal strengths with opportunities in the external environment.
  5. 查看所有策略，然后重新阅读您的任务声明。理想的农场计划最适合您的任务。
  6. 写一个实施计划。这就是你的车手ite a plan that will make your new strategy happen.

营销策略和计划

In the next part of your farm business plan, you develop and outline a marketing strategy for your products and services. This can build on the research you did in the previous step. For each product, include the price, placement, and promotion ideas. Consider how you will convey real and perceived value to your customers.

Management Summary

您的业​​务计划的这一部分详细介绍了您的农场业务结构。参与业务管理的每个人都应在此处列出。外部资源也在这里列出。

Financial Analysis

在本节中，您将需要详细说明您的农业经营的财务方面。详细列出您当前的财务，包括所有收入和运营费用。在谈到您的新策略时，您将预测未来增长所需的内容，并满足您在资本方面概述的目标。包括您未来的运营费用。

Pulling It All Together

编写农场商业计划是一个大项目。不要让你脱颖而出。您的计划可以像现在一样简单。从您的任务陈述和目标开始。通过分析市场，研究竞争对手和趋势来做功课。有有趣的头脑风暴替代策略，让它们腌制一段时间。一次迈出一步。